Coverage Reports
Skater Report
|
Photographer Report
|
Every month, we enter coverage that people get from
the mags.
Everything is broken
down between editorial coverage and advertising coverage and assigned a weight/score. Editorial is what the mags decide to cover and
advertising is what companies pay to have in the mags. Editorial is scored higher than ads, a two page photo counts more than a single page photo, a full page
counts more than a half page, etc. Anything less than a half page is skipped.
All of these numbers are used to calculate these reports.
We started tracking in May 2005 and currently use the top four mags: The Skateboard Mag,
Transworld Skateboarding, Thrasher Magazine, and Skateboarder Magazine.
*Coverage tracking started in May 2005