The Skateboard Industry.com

Every month, we enter coverage that people get from the mags. Everything is broken down between editorial coverage and advertising coverage and assigned a weight/score. Editorial is what the mags decide to cover and advertising is what companies pay to have in the mags. Editorial is scored higher than ads, a two page photo counts more than a single page photo, a full page counts more than a half page, etc. Anything less than a half page is skipped. Then, all of these numbers are put into the flux capacitor of gargantuan proportions super computer that runs the website and out pops these nice reports that show you who the mags are giving the most coverage to. We started tracking in May 2005 and currently use the top five mags: The Skateboard Mag, Transworld Skateboarding, Thrasher Magazine, Slap Magazine, and Skateboarder Magazine.

For January 2007 coverage, John Rattray was at the top of the list. A Pro Spotlight in Transworld plus the cover, including plenty of advertising from Osiris and Zero had Rattray at the top. The Skateboard Mag's Year's Best Am, Dylan Rieder was in second with the cover of The Skateboard Mag and plenty of other coverage and ads. This month's top photographer was Mike Burnett from Thrasher. He shot the cover photo of Anthony Schultz.

You can view the full reports on the Coverage Reports Page. You can also view Coverage by Photographer or Coverage by Magazine.

Schultz, Anthony

Rieder, Dylan

Rattray, John