The Skateboard Industry.com

For Immediate Release – March 14, 2006

éS and Emerica Welcome New Member to the PR Team

Lake Forest, CA - Sole Technology announces a new player on the team with the addition of Brian Jones to its Public Relations department for éS and Emerica.

Following skateboarding since he was a wee lad, Brian brings 20 years of skateboarding experience and seven years of industry knowledge with him.

“Both éS and Emerica have experienced tremendous growth over the past year, and with this growth, it is important to bring quality people to help,” said Yasemin Oktay Hume, Sole Technology Marketing Communication Director. “Brian has a solid background in skateboarding and we’re happy that he is a part of the Sole Technology family.”

Please hit up Brian Jones for any media inquiries and product placement at Brian.Jones@soletechnology.com or 949.268.7320.

About Sole Technology, Inc.
Sole Technology, Inc. is the creator of etnies, etnies Girl, Emerica, éS, ThirtyTwo and the Sole Technology Institute (STI). Sole Technology is the global supplier of its brands, which are responsible for many of the incredible innovations that have become staples of action sports footwear. As a true industry leader, the company created the STI, the world’s first and only skateboarding-focused biomechanics research organization, to test and develop new technologies to make the highest performing action sports footwear.

Sole Technology is based in Lake Forest, California with global offices in China, New York, Switzerland and the Netherlands.