The Skateboard Industry.com

PRESS RELEASE
APRIL 7, 2006

FOR IMMEDIATE RELEASE

DANNY WAY BREAKS BOMB DROP WORLD RECORD

LAS VEGAS, April 7th – On Thursday April 6th, Danny Way broke the Bomb Drop world record by freefalling 28 feet from the neck of the famous Fender Stratocaster guitar on top of the Hard Rock Hotel & Casino in Las Vegas. Thousands of people gathered around the Hard Rock to watch Danny attempt this world record drop. After 5 attempts, Danny successfully stuck two drops breaking the previous freefall record of 12 feet. Skateboarding vert pro’s Bob Burnquist, Pierre Luc "PLG" Gagnon, Rune Glifberg, Tony Magnusson, Matias Ringstrom, and Jake Brown also made appearances at the Hard Rock to ride the MegaRamp and support Danny. Skateboard legends Lance Mountain and Dave Duncan were also on hand to witness the drop. The event, originally scheduled for April 5th, was delayed due to high winds and bad weather.

"Despite the variables in the ramp design, we managed to make this happen," said Danny Way. "This demonstrates the continued progression of skateboarding." The Bomb Drop event was created by Danny Way and Ignition to launch their action sports mobile phone content company. The event was hosted by Ignition, m-Qube and the Hard Rock Hotel & Casino, as part of the mobile communications industry's annual CTIA trade show. For more information on Ignition go to www.ignition.tv.

Congratulations to Danny from everyone at Plan B Skateboards on achieving another skateboarding world record. Go to www.planbskateboarding.com to watch a video clip of the drop.

Bomb Drop Facts:
- Freefall World Record - measured by Guinness Book of World Records: 28'/8.53m
- Height of drop-in platform on guitar: 78'/23.77m
- Height of the landing ramp 56'/17.1m
- Previous record 12' 3.6" held by Adil Dyani

Way, Danny

Duncan, Dave

Brown, Jake

Mountain, Lance

Ringstrom, Matias

Luc Gagnon, Pierre

Glifberg, Rune